Jackie Aina

Co-Founder, FORVR MOOD

Jackie Aina is a Nigerian-American beauty maven, content creator, and founder of lifestyle brand FORVR Mood who started her channel of makeup tutorials in 2009 and has since become the “most influential voice in beauty today”-Harper’s Bazaar. Aina's engaging videos, which teach, inspire, and give confidence to people of every color, have cultivated a loyal and thriving fanbase--over 7.3 million across her social platforms including 3.5 million YouTube subscribers. Jackie has launched inclusive product collaborations with top brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sigma Beauty, and more. In 2020, Jackie launched a self care-focused lifestyle brand, FORVR Mood featuring candles and accessories. The brand had a pre-launch wait list of over 45,000 and is sold in Sephora stores nationwide. Jackie further expanded her lifestyle offerings in 2021 with the launch of "Lavishly Jackie'' a self-care, home and luxury content vertical across Instagram, TikTok, and YouTube. Jackie is also venturing into the entertainment industry as the Executive Producer and star of The Black Beauty Effect, an upcoming docuseries exploring Black women creating social change through beauty premiering this November. Jackie continues to advocate for inclusivity, due to the fact that people of color are poorly represented and often ignored within the beauty industry. For her advocacy efforts, Jackie was deemed the NAACP’s first-ever “YouTuber of the Year” at the 49th NAACP Image Awards, AdWeek Creator Visionary Award, Glamour’s Woman of the Year, Refinery29’s Beauty Innovator of the Year, WWD Beauty Inc Awards’ Influencer of the Year and has been nominated for three E! People’s Choice Awards. Aina made her Met Gala debut in 2021 and has been recently featured on the covers of Essence and The Knot, and profiles in Vanity Fair, Harper’s Bazaar, ELLE, Allure, The New York Times, Wall Street Journal and more.